A lot of folks are talking about Jakob Nielsen's latest posting: The Most Hated Advertising Techniques. There aren't many surprises in there. In fact, I'd go so far as to say that he's telling many of us what we already knew--it's just that he's helped to quantify that knowledge.
Before I even had a chance to connect the two dots, though, Jeff Boulter decided to see which of the hated Techniques are in use on the Yahoo network. His findings are in Yahoo's worst advertising techniques.
His conclusion, after noting that Yahoo offers a free pop-up blocker for IE (as part of the Yahoo Toolbar):
Still, it’s time for Yahoo to clean up their act. A lot of these ads are for trashy sites which can’t be paying much anyway.
Oh, how I remember the arguments about pop-up ads at Yahoo. If you're a flame-lover those were good times. If you're anyone else, those were dark times indeed.
Posted by jzawodn at December 06, 2004 09:18 PM