I'm not sure if I should be insulted, disappointed, or both. There's a lot of noise out there right now about some dummy data that ended up the Target.com website. Steve Rubel goes so far as to call this a PR crisis in the blogosphere. Even Scoble is complaining.
Jesus Fu@%ing Christ, people. It's a stupid mistake. Are we too screwed up to realize that companies are composed of people and that people sometimes make mistakes? I don't know about you, but I see really big differences between this and the Kryptonite "pick a lock with a ball point pen" crisis. (Hint: It actually was a crisis.)
This is just stupid. If Fox News wrote sensationalized blog entries, it'd be about stuff like this this Target mistake.
The real "crisis" here is people not thinking. I don't honestly believe for one second that target it selling illegal drugs. Do you?
I suspect that if someone bothered to tell them about the problem instead of using this as an opportunity to blame their PR folks for not reading blogs, they probably would have fixed it and gone on with life. Making fun of them on your blog is all well and good, but calling this a crisis strikes me as being over the top.
Update: As others noted, I shouldn't have said Scoble was complaining too. Whoops.
Posted by jzawodn at November 28, 2004 08:02 AM