One of the unusual things (compared to the rest of Yahoo) I found in working on Yahoo Finance for several years is that the weekends were pretty quiet. With the markets closed, why would you visit the site unless you're doing research for the upcoming week or maybe debating stocks in the message boards?
There's finally going to be a reason, according to this press release.
... today announced the launch of "Weekend Edition" on Yahoo! Finance, a weekly edition that adds lifestyle and leisure content about personal finance to the site's core weekday focus on business and investing news. The launch coincides with results from new Yahoo! polls that highlight the importance of lifestyle choices on consumers' finances. The launch is scheduled for Friday evening, September 17, 2004, at Yahoo! Finance (http://finance.yahoo.com).
Interesting. I'll have to see what the content's like this weekend.
Now for a question. I'm looking at the Yahoo Finance home page and don't see this mentioned anywhere. Not above or below "the fold." Why is that? If it's not promoted during the week, how am I supposed to learn about it? (Assuming I'm a normal person who doesn't read press releases.)
I notice the press release uses the term "syndication." That reminds me. Will there be an RSS feed of the weekend edition content? Or am I supposed to remember to go there every weekend?
Posted by jzawodn at September 15, 2004 09:34 AM