Imagine a mashup that anyone can relate to--even the sort of person who uses a computer vary rarely, spending more time on... watching NASCAR or playing catch with the kids or whatever it is that non-geeks do.

During a discussion at work today (before I hopped on a plane to visit Microsoft), we somehow got on the topic of beer and erectile dysfunction after initially starting on advertising sales. I kid you not. The conversation just got more amusing from there:

Person A: "Maybe the ED is caused by too much alcohol..."

Person B: "What we need is caffeinated beer."

Person C: "And we could add Viagra to it!"

Person D: "It'd be a mashup."

That's right. Caffeinated Viagra Beer.

It was at that point we realized that this might be the best way to explain to the larger population (at least the over 40, beer drinking, male population--and their occasionally frustrated partners) what a mashup is using a relevant example.

[Names and roles of those in the conversation have been changed to protect the guilty and/or ... dysfunctional. :-)]

Posted by jzawodn at December 12, 2006 07:29 PM

Reader Comments
# Joe Hunkins said:

Excellent MashAnalogy ...

... and I'd like to order 3 cases for the holidays please.

on December 12, 2006 09:46 PM
# Kris Nair said:

Well I though of two ideas :-)
1. Web 2.0 : Bit Porn, so checkout my blog above :-P
2. Mashup Contract Killing Site with Google Maps and Killers GPS System!

What say?

on December 12, 2006 11:57 PM
# Web-hosting blog said:

Well, what i believe is awareness of erectile dysfunction on alcohol like the one's mentioned on a cigarrete packets. I ma soon planning to host websites which are charity-based and giving them heavy discounts for the same.

on December 13, 2006 05:28 AM
# Ryan said:

With all the cities banning smoking in bars, maybe create a Beer with nicotine?

Hell, since we're on the prescription masup..let's make a wonder concoction...

Beer + nicotine + viagra + caffeine + Vicodin + trans fats + ephedra + MSG

I bet we could charge $100 / shot and people would be lining up out the door.

on December 13, 2006 08:06 AM
# Joe Hunkins said:

Microsoft visit? I don't mean to pry but that sounded pretty interesting. Is this an annual presentation of Christmas Yahoo Schwag to Microsoft peoples? YahMSNoo search collaboration strategy talks?

on December 13, 2006 08:44 AM
# phaithful said:

Well you could drink the ThinkGeek Caffeinated "Glow in the Dark" Beer and pop in some Cialis for the extra *umph*:

on December 13, 2006 11:12 AM
# Dan Isaacs said:

Thanks, Z. Now it's only a matter of days before I start getting emails titled "Free Caffeinated Viagra Beer!!".

Of course, it's such a great idea, thats simply a matter of time before RMS starts using it as an analogy for free closed source software.

on December 13, 2006 06:45 PM
# Darryl Ramm said:

Let a marketing guy weigh in here with some more feature requests... I think you forgot the mouthwash. Afterall, now your inhibitions are down, you are alert and horny there is nothing like bad breath to kill any romantic chances. I can arrange a study group...


on December 13, 2006 06:55 PM
# Paul Reilly said:

LOL - Jeremy, are you just playing with the SERPs, I'd love to see a sample of your web logs, when this page pops up.

OK...ok... erectile dysfunction (oh and here's a misspelling for good measure.) erectyle disfunction viagra

on December 14, 2006 08:06 AM
# G Wild said:

I didn't see an order form.

I'd like a case of this shipped to me please.

Definitely a conversation 'off the beaten path'. Too funny.

on December 14, 2006 05:37 PM
# Kevin Daly said:

What *were* you people thinking?
What you want is caffeinated whiskey.
Or as I like to think of it: "Completed Coffee".

Irish Coffee + Viagra = (Well, probably ruined Irish coffee, but you never know).

on December 15, 2006 11:28 AM
# annieangel said:

Doesn't drinking cause the problem in the first place? Maybe what you should do is exercise, quit smoking and drinking and try to relax.

I don't understand why men don't feel like total loosers if they need to take Viagra to have sex. Why isn't there a stigma about it? I mean, you really had this conversation? I can't imagine something like this being casual conversation, but then again I don't understand anything men talk about.

on December 16, 2006 06:58 PM
# Jeremy Zawodny said:

Well, the humor seems to be a bit lost on you, I'd say. Too bad.

on December 16, 2006 07:29 PM
# annieangel said:

Must be a Mars/Venus thing. ;)

on December 16, 2006 11:10 PM
# Joe Zawodny said:

I think Joe Hunkins was getting close to the mark. One interesting Mash Up would occur if Micro$oft bought Yahoo! I saw an interesting article on CNN (I think) that also hinted at the possibility. At some level this could make sense.

But, back on topic, caffeinated beer was good enough and I agree with annieangle about Viagra putting things over the top. However, men talking about something ultimately needs to incorporate Viagra or some other sex-proxy in order to conclude. Anyway, I now completely understand Mash-ups.

on December 17, 2006 06:01 PM
# JOhn said:

I ain't sure what caused what but what I suffer is hangover. Get me out of that!

on January 31, 2007 06:11 AM
# drug free rehab said:

To get in the right mood for...we know what...we don't need neither coffee nor Viagra...and beer is such a shitty to the body...there are natural things to get there, in the right mood i mean...
Well... i am a big smoker... and beer drinker too, even if i know is not good... I would prefer beer with nicotine, maybe i quit smoking...:P

on November 27, 2007 12:08 PM
# narconon drug rehab said:

The worse combination: coffee, which is not good at all, viagra, hehe.. let's not get into that, and beer which make people drunk! What more can you ask . You'd better use natural stuff. Try them , they won't do you any harm!

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on June 28, 2010 08:19 AM
# Audiophile Headphones said:

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on July 23, 2010 06:45 PM
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