Over on ZDNet, Donna Bogatin tried to be funny today. But she ended up getting basic facts wrong in her attempt to mock me (and/or Yahoo).
I don't run AdWords
This is a little hard to believe for someone writing at ZDNet, but she managed to accuse me of running AdWords. Except that I'm not. I'm using AdSense, the Google advertising system that random people can sign up for to stick ads on their web site. AdWords is where you pay Google to advertise. They're really two very different things.
To put this in plain English: AdSense is for publishers. AdWords is for advertisers.
I don't need YSM
Continuing her confusion about advertisers and publishers, she says:
But does Zawodny know HE can always advertise through Yahoo? Yahoo Search Marketing isn't that hard to find, is it?
Huh? Yahoo! Search Marketing (YSM) is our rough equivalent to AdWords. It's where people go to bid on keywords and submit their ads. I have nothing to advertise, so this is a bizarre accusation.
Perhaps she's thinking of the Yahoo! Publisher Network (YPN), our AdSense competitor that's in limited beta?
Yeah, I've tested that. I even mentioned that over a year ago. And, if you're curious, I'll likely have another test running soon.
I guess the lesson is that someone who writes about "digital micro-markets" can't tell the difference between products aimed at publishers and those aimed at advertisers. I guess the further lesson is that such a person, in their rush to publish, doesn’t examine my previous public statements on the matter (using this magic "search" technology).
Donna, you're not making ZDNet look very good. Please stop. You can do better than this (I hope).
Posted by jzawodn at October 26, 2006 05:31 PM