Earlier today I was on a "Search APIs" panel at the SES San Jose conference. I spotted Jason Calcanis in the second or third row. After the session we chatted for a few minutes about flying. He's apparently been up for a few demo flights and wants to get his license when life is a bit less busy. Until then he gets to read about flying on my blog. :-)
What he did not do was ask me for an invite to the YPN Beta. Apparently he should have, since he was just writing and talking about it earlier: Why publishers should (yes *should*) support the launch of Yahoo’s Publisher Network.
In that post he mentions two reasons why some folks might be concerned about using YPN instead of AdSense:
- Loyalty to Google
- Competition from Yahoo’s content
I'm a little surprised by both of those. In the past year, I've talked to a lot of people who use AdSense. In that time one thing has become abundantly clear to me: money talks. If (and I have no idea if this will happen) word gets out that folks who switch to YPN make noticeably more money, there will be a large exodus from Google's AdSense unless they up the ante and match what YPN pays.
It's as simple as that. There is very little "loyalty" at play here. Until now, Google has had a virtual monopoly on this market and YPN may change that.
Mark Jen put it this way:
I think right now there is an inefficient market out there for contextual advertising and Google is the only game in town so they are taking advantage of it and skimming a ton off the top while they can. As soon as other offerings get into the market, the inefficiencies will get worked out and everyone will win.
As far as Yahoo being Jason's (or anyone else's) competitor... I find that amusing. First of all, a paragraph or two later he talks about how "competition is good--very good--for publishers." Even if you are the paranoid type (he's not), you have to admit that the web is a pretty damned big place these days. There's a lot of room for good content-driven sites out there. Just ask anyone using an RSS aggregator.
My take is that anyone who doesn't at least give YPN a try could really be missing out.
Jason: If you'd like an invite, I'll see what I can do. And let me know if you'd like to add an aviation blog to your growing network. :-)
Posted by jzawodn at August 08, 2005 09:23 PM