It looks like I'm going to be on a panel called "Harnessing the Buzz Power of Blogs" at the 2005 Direct Marketing Association (DMA) Conference in Atlanta. The theme for this year appears to be "Learn to listen to your customer."
My panel doesn't appear on the list yet, but I'm sure that'll be fixed before too long. Anyway, if you had the chance to talk to a room full of folks at such a conference, what would you tell them about blogs?
I have many ideas, of course, but would love to know what others think before I start putting a presentation together.
Posted by jzawodn at August 31, 2005 04:24 PM
Welcome to my hometown. Will you be hanging out in Atlanta for any length of time, or just for the day of your panel?
Dunno yet. I'll post more when I have my schedule figured out.
I would suggest some compare/contrast to existing "internet marketing" techniques.... otherwise known as advantages of blogs/RSS over newsletters/email.
FYI, I think the image you included tries to set a cookie from www.the-dma.org.
Don't tell the DMA anything, they already control major portions of the media in my life, I don't need them there also! :)
Hi Jeremy!
Welcome to the ATL. I put up a blog entry with what I'd discuss:
http://www.joereger.com/entry-logid7-eventid4462.log
In a word: datablogging+marketing
Let me know if you'd like more info... or if I can help in any way. Also, we're run on a MySql back-end and would love to talk shop with you. Let me know if you have a free hour or two. Free meal for ya'.
Best,
Joe Reger
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