On Thursday of this week, I'll be one of four panelists speaking at a lunchtime meeting the San Francisco Public Relations Society of America (PRSA) on the topic of blogging and PR:

Our expert panel will tackle the burning issue of how PR practitioners can effectively leverage the emerging blog landscape, while avoiding the danger zones of a new medium that is dynamically altering the world of public communication. Panelists will cover all the angles from the media, employee, corporate and legal sides of the debate, covering critical topics such as:
How do you respond to rumors posted on blogs?
If an employee is a blogger, what are his responsibilities and what are the dangers to his employer?
What are the rules for journalists keeping blogs?
Do they have to fact check everything they post?
How are corporations reacting to the blogosphere?

Also on the panel are Michael Bazeley from the Mercury News and SiliconBeat, Mike Manual of Media Guerilla and Voce Communications (blog), and Todd Friedman from The Blueshirt Group.

Full details are on the site. Drop me a comment or email if you're a regular reader and planning to attend.

Posted by jzawodn at February 22, 2005 01:53 PM

Reader Comments
# Vinod said:

Hi, I'm an MBA student currently working on a paper on "marketing opportunities in the blogosphere". I've put up a post on this on my LJ. Do tell me what you think of it! This is the link to my post.

on February 22, 2005 02:10 PM
# GrumpY! said:

What is it about trust relationships people don't get? I put Mr 9zeros in the same category as the wife who puts up blog posts about arguments with her husband...these are broken people. They can't handle being in a trust relationship and feel the need to divulge the details of these relationships with total strangers and search engines. Pathetic.

on February 22, 2005 03:09 PM
# IZ Reloaded said:

Interesting. Is there a podcasting or transcripts of the event?

on February 22, 2005 11:14 PM
# Jeremy Zawodny said:

Good question. I don't know.

on February 23, 2005 07:22 AM
# Todd Friedman said:

PRSA doesn't record or make transcripts of their events, but I'm supposed to receive speaker notes (? I'm not completely sure what they are either) which I'll see if we can share.

on February 25, 2005 01:03 PM
# the INTP said:

That's pretty interesting.
I suppose, it was a great discussion about blogs influencing the World's Infospace after the speech? The topic can be kind of a nuclear bomb if you deal with an appropriate audience.

on August 24, 2005 04:51 AM
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