I was a little skeptical when I first saw Charlene Li's weblog. Advertising itself as her "insights on technology developments in media & marketing", she'll presumably enlighten us about things from time to time. However, in her Yahoo goes mobile with search post, she does nothing of the sort:
Eventually, I expect Yahoo! to craft a partnership with wireless providers where location information is automatically fed into the search queries.
Funny, but I'm pretty annoyed that we're not already there. It's almost 2005! Why isn't my phone (which has GPS capabilities) able to tell services like Yahoo Mobile where the heck I am?
She doesn't really get into that.
Overall, I believe that the true value of Yahoo! Local and also, of Yahoo! Web Search on mobile devices is tie-in back to Yahoo! The instances when you would actually need this type of information will be far and few between, but when you need it, lo and behold, Yahoo!’s there to provide it for you.
What does that even mean? If this tie-in is something that she sees as valuable, why doesn't she explain that a bit. How is it valuable? Why? What are some examples?
The only mildly interesting or original tidbit in her post was about how Yahoo briefed Forrester about mobile image searching:
The example Yahoo! gave during their briefing with Forrester was of someone sitting at a restaurant admiring the art on the walls, and doing an image search to see the artist’s other works. Hmmm…I can think of better ways to spend a nice dinner with someone than waiting for images to render on a small phone screen. There are few instances that I can think of where I couldn’t simply wait to get back to my computer to conduct an image search.
Is that really the best example they could come up with?
What about pulling up product images when you're shopping? Or teenage boys browsing pics of the latest 19 year old fabricated lip-syncing singer? Either one seems more likely to me and I only spent 30 seconds thinking about it. I have to think there's some market research on the types of things people will actually search for.
Posted by jzawodn at October 30, 2004 07:35 PM