My thoughts, not those of my employer...
The folks at Search Engine Lowdown say:
Not a smart move on Yahoo's part, they are advertising on Google. Why isn't it smart. Let's see, could it be because they are giving their biggest competitor a thumbs-up just before Google intends to raise umpteen-billion dollars?
"Not a smart move" huh? Let's think about that a bit.
First, the way Google's ad program works, if people don't click the ads frequently enough, Google stops running them. Put another way, they automatically remove low performing ads. Yahoo's ads are still there. What does that tell you?
It tells me the ads must be working well enough for Google to keep 'em alive. I'd call that "smart" and suspect that folks in the ad business would agree.
Second, it's public knowledge that Yahoo has a small chunk of pre-IPO stock. The more money Google makes in the IPO, the more money Yahoo could potentially cash out, right?
That last point really doesn't matter. I don't think that any reasonable people actually believe that the presence of these ads on Google will really have any imapct whatsoever on the IPO.
Let's get real here. The IPO is going to be a circus regardless of how Yahoo decides to spend a few advertising dollars.
How about some real news guys? This transparent Yahoo bashing seems rather juvenile.
Posted by jzawodn at June 08, 2004 06:50 AM