According to Search Engine Lowdown the cost per click auction model of on-line advertising can get a bit out of hand from time to time.
Narrowly-defined keywords can lead to short-term bidding wars. In March '04, eDiets.com and SouthBeachDiet.com managed to drive the cost-per-click of the phrase "weight loss diet" from $2.00 to over $75.00.
Wow. I knew that some specific markets have significantly higher than average CPC rates, that seems a bit nuts.
Posted by jzawodn at May 18, 2004 10:09 PM
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