Every time I send DVDs back to Netflix (which is a great service, BTW), they e-mail me to say something like "We've received $some_movie, rate it today!" They're trying to get me to rate it so that they can better recommend movies in the future.
This isn't new. Amazon has been using customer product ratings and purchase behavior for a long time, and they're done quite a good job at at. The rating takes me about 10 seconds. But for some reason I can't seem to bring myself to bother rating Netflix movies. And I'm not really sure why.
I guess I feel like it really won't matter. I rarely browse Netflix in the way that I do on Amazon. When I go to Netflix, I usually know what I'm looking for.
Am I the only one? Do my fellow Netflix subscribers actually rate all their flix?
It's interesting to note that I only fill out the Yahoo! Shopping merchant ratings about half the time too, but for different reasons. I have a half-written "Why I shop on Amazon instead of Yahoo" entry that I haven't managed to finish yet. But hey, it's only been 2 months. :-)
Posted by jzawodn at August 05, 2003 01:36 PM