I just got a Google press release in e-mail, as the result of being on the google press mailing list.

NORTH HOLLYWOOD, Calif. & MOUNTAIN VIEW, Calif. - March 10, 2003 - Walt Disney Internet Group (WDIG), and Google, developer of the largest performance-based search advertising program, today announced an agreement through which Google will provide several Disney web properties with Google's search technology and highly relevant sponsored links.

(Emphasis mine.)

So, they're not calling themselves the biggest, best, fastest, or coolest search engine anymore? Nope. Now they're the developer of the largest performance-based search advertising program.

How times change.

Posted by jzawodn at March 10, 2003 08:04 AM

Reader Comments
# Josh Woodward said:

What is this telling of? Is there a better one out there? From the perspective of a user of both AdWords and Overture, which are AFAIK the two big players in that space, AdWords crushes Overture in ease of use, cost, and results.

The fact that Google is the best search engine out there isn't really relevant to this news story, since they may as well be a different company providing this service..

on March 10, 2003 09:28 AM
# Techno said:

I figured it's the fact that they're joining forces with the Great Satanic Mouse. Knowing them, they'll probably add things like:

search: [Perl array ]

did you mean: Pearl Array
like the ones Ariel likes to wear in Disney's Little Mermaid III: Flounder's Magic Shopping Spree now available for a limited time on Collectors Issue DVD?

on March 10, 2003 09:40 AM
# anon said:

On a related note I saw a print advertisement for Google in Fast Company. Funny because they used to pride themselves on never having advertised.

on March 10, 2003 01:13 PM
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