Marshall Kirkpatrick is reporting that Yahoo! will shut down MyBlogLog next year. Well, color me unsurprised. The service has languished for years. I removed it from my site a long time ago. It made me a little sad to do so, but it was just slowing things down and not really "adding value" as they like to say.
It's sad because I was involved in the MyBlogLog acquisition at Yahoo! and believed in what they were doing. I worked to help get the team on board, nag the right people to make sure they got reasonable hardware on which they could grow, interviewed their first post-Yahoo engineer, and made the trek up to the Berkeley office a few times a week to help them transition into Yahoo and work on plans.
I genuinely had high hopes for what MyBlogLog could do both inside and outside of Yahoo. But as I wrote in Watching Yahoo's Transformation:
MyBlogLog has all but died on the vine, right? Is there anyone left of the original team of 5 or 6 engineers still working on it? No, I think it fell victim to Yahoo's larger social strategy. FAIL.
On the one hand, it's sad that our collective time was wasted, but the members of the MyBlogLog team have all gone on to bigger and better things outside of Yahoo. And I suspect everyone involved learned some important lessons along the way.
Posted by jzawodn at December 23, 2009 07:34 AM