I'm not about to pay Business 2.0 $5 to read a single page of a single article. A subscription form keep popping up when I try to read page 2. I'd gladly pay 'em $0.50 or so. Micro-payments anyone?
It's PayPal not rocket surgery, guys. You'd think that part of the "2.0" in "Business 2.0" would involve understanding how business ought to work on-line, wouldn't you?
Anyway, if somehow a copy of the article magically ends up in my INBOX I can actually read it.