Tim O'Reilly gives the following advice about Search...
So, my advice to Yahoo!: continue with your plan to outsource search to Google, just like you did before 2002, and plow those increased profits and reduced costs into your own innovation, strengthening the areas where you are #1, exploring new ideas that will make YOUR users insanely happy, and generally focusing on what makes Yahoo! great, rather than on what doesn't. That is, unless Microsoft makes you so good a deal for your search assets that you just can't say no. But either way, let yourself be quit of the destructive competition and focus on adding real value for your users.
In other words: play to your strengths.
Posted by jzawodn at May 25, 2008 12:40 PM