I threw up a little bit in my mouth this morning while reading the press release titled 2008 Republican National Convention Names Official Innovation Provider.
Embracing technology that will propel the 2008 Republican National Convention to the forefront of the digital age, the GOP today announced that Google Inc. will serve as the Republican National Convention's Official Innovation Provider. Convention President and Chief Executive Officer Maria Cino made the announcement in a unique video posted to the convention's new YouTube channel (www.youtube.com/gopconvention2008). The video is also showcased on the convention's website (www.GOPConvention2008.com), and highlights Google's cutting-edge, computer-generated SketchUp graphics of the Xcel Energy Center, where the convention will be held.
I didn't know that the Republican campaign was so hard up for innovation that they needed to get it from Corporate America, but okay...
As Official Innovation Provider, Google Inc. will enhance the GOP's online presence with new applications, search tools, and interactive video. In addition, Google will help generate buzz and excitement in advance of the convention through its proven online marketing techniques.
On-line marketing (AdWords and AdSense, presumably) generating excitement. Yeah. Sure. I get excited by ads all the time, don't you? Especially Republican ads!
The convention's official website, www.GOPConvention2008.com, will eventually feature a full-range of Google products, including Google Apps, Google Maps, SketchUp, and customized search tools, which will make navigating the site easier. The convention's YouTube channel will enable visitors to upload, view, and share online videos. These innovative technologies will also help the GOP streamline convention organization and expand its online reach across websites, mobile devices, blogs, and email.
So they've figured out how to embed stuff in their web site to make it easier and, presumably, make up for their inability to get together a web team that could design a site that's easy to navigate? Yeah, I'd brag about that too.
I was tempted to re-write the release without all the buzzwords and over-the-top language, but I have to hit the road soon for a long drive. I guess it pretty much speaks for itself.
I'm not sure who's paying who here, but the republicans sure are kissing some Google Ass. It kinda makes you wonder what the revenue share on this deal is, doesn't it?
Either way, a dumb thing like this is an excellent way to lose credibility in my mind. I'm surprised they didn't also announce HTML as their official markup language and HTTP as the site's preferred protocol.
[Apparently I'm not the only one. See also, GOP Names Google Its “Official Innovation Provider” from the Wall Street Journal.]
Posted by jzawodn at February 16, 2008 07:17 AM