Sorry for two Yahoo related posts in one day, but that's the way the cards fall sometimes. I'll put my pom poms down after this.
Ian Rogers, the general manager of Yahoo! Music has posted Convenience Wins, Hubris Loses and Content vs. Context, a Presentation for Some Music Industry Friends, a presentation he gave to some music industry execs recently.
In that presentation, he does an excellent job of succiently using his own career in this business to explain the last 8 years of failed attempts to incorporate DRM into most online music offerings.
When you compare the experiences on Yahoo! Music, the order of magnitude difference in opportunity shouldnít be a surprise: Want radio? No problem. Click play, get radio. Want video? Awesome. Click play, get video. Want a track on-demand? Oh have we got a deal for you! If youíre on Windows XP or Vista, and youíre in North America, just download this 20MB application, go through these seven install screens, reboot your computer, go through these five setup screens, these six credit card screens, give us $160 dollars and POW! Now you can hear that song you wanted to hearÖif youíre still with us. Yahoo! didnít want to go through all these steps. The licensing dictated it. Itís a slippery slope from ďa little controlĒ to consumer unfriendliness and non-Web-scale products and services.
Part way through, we get a sense of what Ian is made of:
Iím here to tell you today that I for one am no longer going to fall into this trap. If the licensing labels offer their content to Yahoo! put more barriers in front of the users, Iím not interested. Do what you feel you need to do for your business, Iíll be polite, say thank you, and decline to sign. I wonít let Yahoo! invest any more money in consumer inconvenience. I will tell Yahoo! to give the money they were going to give me to build awesome media applications to Yahoo! Mail or Answers or some other deserving endeavor. I personally donít have any more time to give and canít bear to see any more money spent on pathetic attempts for control instead of building consumer value. Lifeís too short. I want to delight consumers, not bum them out.
He's not willing to waste another 8 years before the situation gets to where we all know it should be.
If you're at all interested in DRM and music, I highly recommend checking it out.
It's people like Ian that make me proud to be part of this company and this industry.
Nice job, Ian!
Posted by jzawodn at October 08, 2007 12:50 PM