One of the blogs I've been reading the longest is Matthew Baldwin's defective yeti. His writing style and sense of humor are so in line with what entertains me that I can't help but to read everything he writes.

Today's post on Taco Bell And The Ozone Layer is no exception. He starts of wondering how Taco Bell got its name and tells the tale of his father saying it was a play on Pachelbel.

Fair enough. But what really got me laughing was how the doubt begins to manifest itself:

That answer satisfied me for a decade and a half. Recently, though, while driving by another of the ubiquitous fast-food outlets, the question popped back into my head, and it occurred to me that a restaurant boasting a "Cheesy Gordita Crunch Supreme" for 99 was probably not named in honor of a seventeenth century Baroque organist. Maybe if they served a "Beef Taccota in C minor," or their soda machine dispensed "Mountain Fugue."

Now, I won't spoil the story by giving away the ending. But I did want to make sure that his talents are appreciated. :-)

See Also: The Tacobell Canon

Posted by jzawodn at September 20, 2006 01:17 PM

Reader Comments
# said:

I too have been enjoying the yeti for most of my blog-reading life, and today's post had me plannining of linking to him (again) on my "linkblog" (, which with any luck, you got a few hits from the other day.

Matthew is definitely one of my biggest inspirations, and I'm pleased to say that in the short time you've graced my blogroll, you fit right in.

on September 20, 2006 03:09 PM
# Brian Benz said:

Got an error when I tried to post this comment on Matt's site, so I'll post it here....

A few years ago I saw a billboard for a Dallas NPR classical music station that parodied the popular Taco Bell ad campaign at the time. Under the picture of a chihuahua was the altered slogan; "Yo Quiero Pachelbel"....
It made the news nationally, so maybe that's where the connection came from, consciously or not...

on September 21, 2006 10:50 AM
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