Okay, there's been too much written about this already, so I'll try to keep my 2 cents short.
Concerned about Microsoft's decision to make MSN Search the default search engine in Internet Explorer 7 (earth shattering, isn't it?), Marissa Mayer said:
"The market favors open choice for search, and companies should compete for users based on the quality of their search services," said Marissa Mayer, the vice president for search products at Google. "We don't think it's right for Microsoft to just set the default to MSN. We believe users should choose."
Here are both of my cents:
First off, I agree that companies should compete based on quality. But Microsoft and McDonald's are both shining examples of how that's not necessarily the way it works when "the market" is involved in the decision making. Price and convenience tend to trump quality.
However, if that's what Google or Marissa really believe, why did they enter into an agreement that'd result in paying $1 billion to Dell Computer in exchange for a Googlized web browser on the computers they ship?
Right! Because many users don't choose. And Google decided to take advantage of that fact.
Now that Microsoft is doing the same, it's suddenly a big deal.
Cry me a river...
Google has been pushing their toolbar for Internet Explorer very aggressively ever since information about Internet Explorer 7 was first available several months ago. The writing was on the wall and they could see it as well as anyone.
If Google actually cared about user choice, they'd have asked the Mozilla Foundation to configure Firefox to prompt you to choose your favorite search engine the first time you ran it. You know, a level playing field.
Did they do that?
Instead they bought their way into the default position with a revenue sharing deal. And now they're upset because they can't do the same with Internet Explorer. Well, they can but they're gonna have to pay OEMs like Dell, Gateway, HP, and so on. That's a lot of deal making and a lot more money that'll hit their earnings in the form of TAC (Traffic Acquisition Costs).
And let's not forget about Safari, where Google is the default and it's very hard for normal people to change that.
Did they think we weren't paying attention?
Posted by jzawodn at May 01, 2006 10:31 PM