I've been thinking a bit more about Google Base recently. As Google edges closer and closer into ultimately including more Google Base derived results in the main search results, on-line businesses, marketers, and stores are faced with an interesting question.
Is my money better spent on Search Engine Optimization techniques and advertising, or should I be paying someone to build tools that make it easy to get my data loaded directly into Google Base (and kept up-to-date)?
Imagine being a latecomer to the world of ecommerce. You've got a vast catalog of good quality stuff to sell, but you are behind the times on your SEO and on-line marketing. Could Google Base be a shortcut to the promised land?
After all, if that's where the traffic is, why not put a copy of you catalog there? Perhaps the algorithm that selects relevant content from Google Base will be more "fair" than PageRank's popularity contest, which often favors early movers.
I expect this to get a bit more muddy before the real benefits become clear either way.
Are the smart SEO companies and consultants already building such tools?
Posted by jzawodn at April 10, 2006 08:49 PM