That's exactly what this video illustrates.

microsoft ipod

Starting with the standard Apple iPod packaging, it walks you thru the process of "Microsoftizing" the packaging an marketing language.

Funny stuff, mostly because it's true. :-)

Posted by jzawodn at March 01, 2006 12:58 PM

Reader Comments
# Chris said:

God it is so true. If I have a $ for every time I've seen Marketing pull the "We need to make better used of the space" which turneds into a confusing busy layout, which turns into "that page is too busy, we need to make it more simple"...

I'd be richers than Billy G.

on March 1, 2006 05:32 PM
# AC said:

Heh, looks a lot like Yahoo's main page (as opposed to Google's Apple-esque main page).

on March 1, 2006 06:36 PM
# Aaron said:

Made even funnier by Mr. Scoble's admission that the video was produced by microsoft marketing for an internal meeting.

http://scobleizer.wordpress.com/2006/02/27/ouch-what-if-microsoft-designed-the-ipod-box/#comment-16896

on March 1, 2006 08:11 PM
# Kevin Spencer said:

Going back to the original post on Channel9, I did nod my head in agreement with Karim's comment.

on March 1, 2006 10:35 PM
# Andrew Ducker said:

This may also interest you:
http://www.microsoftmonitor.com/archives/014066.html

on March 2, 2006 04:28 AM
# Jeffrey Friedl said:

The original video link no longer works. Does anyone know of one that's still up?

on March 2, 2006 06:54 PM
# Ben said:

Working link here

on March 3, 2006 01:21 AM
# Ben said:

Urgh, that was probably my fault.

Working link (hopefully): http://www.youtube.com/watch?v=aeXAcwriid0

on March 3, 2006 01:24 AM
# Derek said:

I think it shows how MS folks can laugh at themselves. But, as someone in the creative side of things, I can attest that the pressures to "microsoftize" content (as you suggest) is universal. To be fair to MS, their packages are better than most I've seen, on the drawing boards and on shelves. For instance, Xbox360 (http://www.xbox.com/en-US/hardware/xbox360/xbox360customize.htm), Expression (http://www.microsoft.com/products/expression/en/default.mspx) and Visual Studio (http://msdn.microsoft.com/vstudio/products/) all from this year or last.

on March 12, 2006 07:02 PM
# Derek said:

Sorry, don't mean to spam but the links above got messed up. These should work:
http://www.xbox.com/en-US/hardware/xbox360/xbox360customize.htm

http://www.microsoft.com/products/expression/en/default.mspx

http://msdn.microsoft.com/vstudio/products

on March 12, 2006 07:06 PM
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