Before heading off to SES New York (I still need to pack), I took a minute to try out the new (formerly Ask Jeeves):

And noticed some striking similarities to Google:

Common colors for sponsored links (though the ones on don't "work" if you click in the bluespace that has no text under it), navigation at the top and bottom, color bar, and so on.


Posted by jzawodn at February 27, 2006 11:09 AM

Reader Comments
# TechnoBalance said:

Well, Jeeves went retainment and ask left empty.

to be honest I gave yahoo try with search, changed firefox default engine for a while but several things happened that pissed me off so I switched back. The worst thing is I used on many advanced features to type directly in google textbox, yahoo have similar but different syntax, going advanced I have lost my selections.

for example query: Jeremy "is this OK"
got some results click advanced get form click search in my text box there is no

Once I made typo in domain name on advanced form and could not fix it on results page because there was no text site:

Switching advanced and text mode at Yahoo sucks. I do not want to flame you. fix your search forms and make data flow consistent.

on February 27, 2006 02:17 PM
# AHFX said:

Speaking of blue color schemes and search engines, what is up with msn switching to the silver from the blue?

on February 27, 2006 02:42 PM
# Reyhan Dhuny said:

It must be said, Yahoo!'s search results also look Very similar to Googles.

on February 27, 2006 03:04 PM
# fredhead said:

there are actually fewer ads on ask now than google or yahoo - nice. also i think its on the homepage where the key differences are.

on February 27, 2006 03:28 PM
# Dimitar Vesselinov said:


Korea is the future, right?

on February 27, 2006 05:05 PM
# Joseph Hunkins said:

Dude...the LOGO is very different!?!

In one of our log sets I see ASK rising conspicuously fast... I'm wondering if Jeeves may have been holding them back!

Yahoo and Google results are very comparable but the buzz still says "Google rules". Odd.

on February 27, 2006 05:30 PM
# William Strathearn said:

You'll notice Yahoo's results are laid out similarly as well. Only MSN was brave enough to put results in a slightly different shade of blue.... oohhh.. Don't consider's visually different results which, of course, are results with a different style sheet.

You, if anyone should know that Search engines were forced into this decision by the whim of searchers after mom and dad started to associate Google with the Internet. If they started to see search results that weren't in Blue and Green, they thought they were on the "wrong Internet".

on February 27, 2006 06:14 PM
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on February 27, 2006 08:34 PM
# WebMetricsGuru said:

Wierd that you noticed the new ASK resembles Google. Barry Diller made a point this morning to stand apart from Google, to "be evil", so to speak.

I'm reporting on SES for Know More Media this week and posted a long rant about Diller's speach this Monday morning

on February 27, 2006 10:05 PM
# Anonymous Coward said:

Yahoo are the biggest copier of Google

on February 28, 2006 01:16 AM
# Jay said:

If you come to think of it, Google is aping Yahoo outright. They are trying to be a portal like Yahoo. Google has copied Yahoo's email service, Messenger Service, News service, Map service, Local, Yahoo MyWeb (90% of Google's products ape Yahoo and 10% of Yahoo's products ape Google). Google is merely learning from Yahoo's mistakes to roll out a better product. And of course Yahoo would try to find loopholes in Google's products, and try to better their own.

Yahoo is trying to be a search engine, and Google is trying to be a portal :))

on February 28, 2006 11:04 AM
# n3td3v said:

Ask has a lot of potential now with its new business strategy.

Its something for folks to keep an eye on.

I don't think we've heard the last of Ask by a long shot.

Google has its interface spot on.

Yahoo has retro search options, which make their showcase "busy" and more cluttered to add confusion to the consumer.

Ask is closer to Google than Yahoo is to Google.

Let folks know the dust that had settled on Ask has been blown off and whats underneth is attractive, shiny, glittery and all things new.

People had forgot about Ask.

Its time to Ask users to give this antique another go.

They were right to get rid of the butler.

It makes sense, Ask is making more sense than it used too.

Yahoo Google need to be aware.

on February 28, 2006 11:41 AM
# n3td3v said:

I eamn which one would you use?


I think the answer is clear.

I mean the news headlines, the mail login, the market quotes... ALL clutter.

Then goto Yahoo's results page,

You've got all sorts of text above and below the results promoting the retro search products that no one gives a smeg about when all they want is to book a train, hotel etc.

Sigh >.<

on February 28, 2006 11:59 AM
# Justin Cao said:

Most search results' layout are the same.

on March 1, 2006 12:54 AM
# Jeff K said:

How come a lot of the sponsored links are links to somehow... Not all of them but most of them... Copy the link and see if it starts with google... I searched USB Hub and they are links to but if you search USB (No Hub) they are linked to

on September 3, 2006 08:59 PM
# joe said:

I have never used ask .com since they dropped Jeeves get him back

on March 1, 2010 06:23 AM
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