[This is a brief rant. Go elsewhere if you don't like rants. Thanks.]
I'm becoming more and more sickened by the increasing number of articles and blog posts I've seen in the last few months that are self-proclaimed "HOWTOs" on making your company, PR folks, or Marketing Department blogger friendly.
After all, there's nothing like a few excited bloggers to kick off a good viral marketing campaign, right?! Who cares if your product is lame. Just get some bloggers to talk about it!
No offense to Guy Kawasaki, but his How to Suck Up to a Blogger is the latest of these to cross my aggregator. At least he's using a more honest title. You're kidding yourself if you think this is not about sucking up from a corporate point of view. And, like many others, he's feeding into the frenzy.
At this rate, it shouldn't be long before the suggestions get more and more, uhm... "interesting." So I decided to follow this to its natural conclusion: sexual favors.
There. That was easy.
How long can it be before some new Web 2.0 startup (old maybe a desperate Old Media company) offers up the chance to "win a date with a supermodel" for anyone who blogs about their newest product. What after that?
Can't we just tell people to act like themselves and not the companies they represent? It seems like the better advice to me.
[Part of me already mumbles a subconscious "blow me" every time I get a non-sequitur PR pitch via e-mail , so the title of the post makes that bit of my brain happy in a strange way. I shudder to think how much of this Michael Arrington must deal with.]
Posted by jzawodn at February 21, 2006 12:00 PM