This isn't the way we are used to billion-dollar corporations talking to their customers. In these and other examples, Yahoo embraces and embodies what David Weinberger calls the authentic voice — a concept he applies to corporations at greater length in his book, Small Pieces Loosely Joined.
So, well done to Yahoo for the attitude, for 'getting it', for being less stilted, and for recognising the value of conversation.
Ian and crew are kicking butt over there.
Posted by jzawodn at February 13, 2006 09:54 PM
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