Blogging - it's fast, cheap and effective. Customers are coming to expect it. Marketing should love it, so why aren't more corporations doing it? Probably because senior management is uncertain and the legal department is scared. Even if you get permission, who should write the blog and what should they say? And should you really let anyone comment on your corporate blog? Learn how to get through these roadblocks and develop best practices from veteran corporate bloggers.
Other folks on the panel are: Greg Reinacker (CTO & Founder, NewsGator Technologies, Inc.),
Jodi Baumann, Senior Manager (Corporate Public Relations, Network Appliance), and David Geller (President & CEO, WhatCounts, Inc.). I was on a panel with Jodi once before and am looking forward to meeting Greg and David.
If you're there, drop by and say Hi. Or come to the panel and harass me. :-)
Posted by jzawodn at December 13, 2005 10:25 PM