In Give up control, Jeffrey Veen writes:
All of these things are probably true of the work you do online:
- Your web site is a tiny piece of a much larger experience.
- Nobody sees your web site the way you expected. Few use your content the way you intended.
- Everything you create online is being ripped apart and recombined with other stuff by thousands of curious geeks. Or at least, should be.
- The easiest way to fail is by trying to control all this.
Those can be stated in other terms as well. Here's my take:
- Your users are not your users.
- Intent and expectations are nearly impossible to manage.
- Your content will not always appear in context.
- Don't worry about it.
It's interesting to see which companies get this more than others--especially the smaller ones.
Posted by jzawodn at October 18, 2005 01:14 PM