Being the idiot I am, I opened my big mouth a couple weeks ago when I should have just kept quiet. When someone was talking about "all these people who've never been through media training and are representing us at conferences..." I remarked that I've never been through the official
brainwashing media training.
PR Person: You haven't?!?
Me: (uh oh)
As a result, I'm spending all day Friday in a small room with some other folks for media training. Well, except for lunch. I'm supposed to have lunch with Simon before he heads back to London.
I got a copy of the agency's agenda for the day, and noticed a few things:
- The day starts at 9am. I hate dealing with commute time traffic.
- I'll get to practice broadcast, telephone, and print interviews. I've done several phone and print interviews before but never broadcast. I kind of doubt I'll ever do a broadcast interview. Heck, I don't even watch TV. Why would I want to be on it? ;-)
- No mention of podcasts. Maybe they're considered broadcast?
- The day begins with a "baseline" broadcast-style interview and concludes with a second one. I'm assuming the second one is used to assess how well the
brainwashingtraining worked. But, honestly... After a whole day of this stuff, I kinda wonder if I'll really be in the right mindset for Yet Another Fake Interview.
- There's not an explicit section on "dirty tricks journalists use to get you to say things you shouldn't", so I'm guessing that'll be an underlying theme for the whole day.
- They should give out t-shirts.
While I really don't know what to expect, I hope this will answer a lot of questions I have about why spokespeople act the way they do when they're in front of a camera or microphone. A lot of it has long puzzled and frustrated me. Like, why are yes/no questions every answered with a 'yes' or 'no'?
Posted by jzawodn at September 22, 2005 10:59 PM