MMORPGs in China are big--bigger than portals and whatnot. Big in Korea too.
Lots of facts and figures coming out about these on-line gaming environments, what they charge, and how much they make. Engineers in China cost about $1,500/year so it's very cheap to build these things.
Sony's Everquest is the biggest in the US, but it doesn't compare to China.In Korea, real police have investigated people for theft in the virtual world.
There's now revenge in the physical world for things that happen in the digital world.
There's re-sale (on eBay) of digital assets.
Some people are able to earn a living playing games.
Casual gaming, IM, Avatars. QQ IM in China.
Selling clothing on-line--clothing that decays!!!
Mainstream brands are crossing over too.
NeoPets is targeted at children. Very sticky.
SecondLife by LindedLabs build dev tools for people in the world to create the world. (Funky!) It's all user-developed content and there's a ton of it. Very good quality. Games within games. Classrooms.
See Also: My Web 2.0 post archive for coverage of all the other sessions I attended.
Posted by jzawodn at October 07, 2004 12:34 PM