Wil Wheaton led the afternoon off with a bit of reading from his books, on the spot discussion, and some questions and answers. I won't try to relay the stories he told, but some of the stories are really really damned funny. I was skeptical of getting his books for some reason, but now I'm probably going to end up reading them.
After the talk, Wil sold and signed books after his talk. He sold out quickly and had a massive line of folks waiting to talk to him and get an autograph.
"The future of on-line advertising" was the topic of the afternoon panel discussion was led by Dave McClure from PayPal. Google on the issue of text vs. graphic ads says that "it's all about the targeting." Apparently the CTR is identical on text vs. graphic ads. Hmm.
Though the panel was composed of smart folks who know a fair amount about on-line advertising, I found it fairly uninteresting. I don't know if it's that we were mostly hearing things we already know, the fact that AdSense has no real competition, or the that the Google guy wouldn't really tell us anything. But it just didn't do much for me.
Posted by jzawodn at October 04, 2004 12:37 AM