Over the last couple of months, I've been helping some of the folks in Yahoo! Search figure out how to start opening up, reaching out, listening, and generally get more in touch with those outside of 701 First Ave in Sunnyvale, California.
As you might expect, the first post is by Jeff Weiner, the SVP of Yahoo's Search and Marketplace business unit. In other words, the search buck stops at his desk. Over the coming weeks and months, other folks from the Search team will make appearances to talk about who they are, what they do, and so on. Who knows, maybe I'll even show up there too.
I'm sure there are a few questions floating around out there, so let me try to guess some of them in advance and provide answers:
Q: What software are you using?
Q: What about comments?
A: Comments are enabled and we really, really want to keep it that way. If folks abuse the comments, however, we might have to moderate, shut 'em off, or something else. That would suck, so stay on topic and don't spam. We don't require an e-mail address, name, or URL. They're all optional. But it'd be nice to know your name if you leave a comment.
A: Of course.
Q: RSS feed?
Q: Is this just going to turn into a lame PR blog?
A: I don't expect that to happen. PR does not own the blog. And it'd be a wasted opportunity if it was just another PR outlet.
Q: Will you link to competitor's sites or those you don't agree with?
A: I hope so. I've tried to impress upon the folks involved that running a weblog is about openness and that it's a two-way street. Bloggers can often smell PR influence a mile away.
Q: So PR's not involved?
A: Of course they are. Someone has to keep an eye on the wannabe bloggers. They're not going to be re-writing all the posts, if that's what you're worried about. They know that blogs are not press releases, and hopefully this will help them better understand this brave new world.
Q: Will individual employees get their own corporate blogs like they do at Sun, IBM, or Microsoft?
A: I don't know. Let's take this one step at a time. (I'd personally love to see that happen.)
Q: Who do you expect to read it?
A: It'll probably be a mix of journalists, bloggers, power users, and random other folks. Time will tell.
Q: You didn't answer my question.
A: That's not a question. But leave a comment if you have an unanswered question about the blog.
With that out of the way, let me point out that this is a new thing for Yahoo. There will likely be a few kinks and we'll likely screw up a few times. Cut us some slack.
I hope that several other initiatives follow the blog in the not too distant future.
If there are topics you'd like to see show up on the blog or folks you'd like to see writing, post a comment or Trackback to let us know.
- John Battelle
- Media Gurrilla
- Jake Rosenberg
- Steve Rubel
- Everything Else
- Search Engine Roundtable
- Master Of Web
- JR Conlin
- The Unofficial Yahoo Weblog
- Naill Kennedy
- An Oasis
Posted by jzawodn at August 18, 2004 04:09 PM