Weblogs aren't just weblogs anymore. I've noticed some very real changes in the last few months--all as a direct result of publishing a weblog:
- I've been finding myself on more and more PR related mailing lists.
- I've received numerous solicitations for advertisement on my weblog. In fact, I got a phone call about another scheme an hour ago. So far I've been experimenting with Google AdSense but have rejected all others because they're a horrible fit, don't target my readers, or are simply bad deals. I don't mean to imply I'm happy with AdSense either. Their contextual targeting seems quite poor on a lot of my content, so I need to dig into that a bit more. Ads that are not relevant are a waste. It's a shame there are no real AdSense competitors. DoubleClick and Overture, where are you?!
- I get product and service announcements sent specifically to me, asking for coverage on my weblog, and many of them have begun to carry terms like those that Om Malik has been seeing. At first I thought this was the result of being on firstname.lastname@example.org but upon more careful inspection I've found that it's not related. So far, I've posted a few of them to my linkblog. Most are simply not appropriate for my weblog.
- Folks in the media have begun quoting weblogs in a way that suggests they're almost substitutes for interviews. The problem, of course, is that weblogs are different than interviews--especially in a journalistic context.
- It seems that some of the things I wrote about last March have come back to haunt me in surprising ways. It's really too bad, but that's life I guess.
Companies large and small are realizing that weblogs are a very important communications medium. The interesting thing in all this is that some companies and journalists seem to really get weblogs while others are either [blissfully?] ignorant or are fighting them in one way or another. Seeing the differences first hand sure is interesting.
My question to the companies that are fighting them is simple: Do you think we're going away?
(Also: which do you thinks sounds more authentic to the average person, a press release (or e-mail spam) full of marketing speak or a weblog written by a normal person? Think hard about why Amazon's user reviews are so important to their web site.)
My question to the companies that are blissfully ignorant: What's wrong with your PR, sales, and corporate communications people?
See Also: Scoble on Corporate Blogging.
Posted by jzawodn at February 19, 2004 04:59 PM