Someone says, "Hey, have a look at the new creative for our site!" and I can't help but to think how stupid that sounds. Creative what?

Do we really need yet another word to describe a creation? Aren't words like logo, advertisement, design, layout, or presentation sufficient and less vague at the same time?

As if the word "creative" hasn't already been abused to the point of being totally meaningless: "Hey, look what Bob did. That's very creative!"

Yo, moron. Odds are good that you mean "original" there. Any time someone creates something, it is by definition a creative exercise. So you're stating the obvious. As for it being "very creative", how do you judge that exactly?

Damned language. It keeps "evolving" in stupid ways.

(No. I have no idea why this bothers me. But it does, in a "my Internet is down" sort of way.)

Ahhh. It feels good to have that out of my system.

Flame away if you're bored. :-)

Posted by jzawodn at August 01, 2003 03:49 PM

Reader Comments
# Jeremy C. Wright said:

No offence, but it's a 20 year old noun from advertising. Same as copy can be a noun "where's the copy". "Going over the creatives" is something I've been doing for a decade ;)

on August 1, 2003 03:59 PM
# Jeremy Zawodny said:

Yeah, I guess it's been bugging me for a long time now that I think about it. :-)

on August 1, 2003 04:05 PM
# Jeremy C. Wright said:

I don't mind if it bugs you, just letting you know it's not a new thing ;)

on August 1, 2003 07:13 PM
# Lee said:

Not only is it a common noun, it's a collective noun, which makes it more powerful - sure, there are logos, animations, other graphics and so on with words for them...but "creative" ofter means (in some cases/to some uses/blah blah...) the whole package. Design/embedded elements/delivery and so on

We don't really have a single word for this, do we?

And yeah, any work of creation (sucks or not) is "creative", but I have to say that this is totally different from original (when is the last time you saw/did something truly original?).

Take Google and their algorithm of site links etc. That may be original, but the rest of the search stuff is just retrofitted re-use of what's out there. So not original at all...

Whew! You're right. Does feel good to get this off your chest.

on August 2, 2003 07:56 AM
# sachi said:

j - I tend to agree NICE yuk why do people say that YUK

on August 3, 2003 02:56 AM
# SvenByGolly said:

I don't know if this is a peeve-collection point or not, but forgive me if I whine about how much I dislike it when bloggers say "heh". Thank you. Feeling much better.

on August 4, 2003 11:39 AM
# Jeremy Zawodny said:

Just bloggers?

That's weird.

Heh. :-)

on August 4, 2003 12:14 PM
# Jeremy C. Wright said:

No problem then. I never say heh. I always say hehe or heehee or ;)

Heh is simply too much of a fu for me.

on August 5, 2003 01:20 PM
# p said:

So when did "executive" become a noun? Or "brief" for that matter?
Does it matter? "Creative' also refers to a person, to distinguish what s/he does from an "executive". "Executive" is used both as a noun and adjective in business. An 'executive' refers to a general function across fields, and 'chief executive officer' or CEO, is a title.
Why are people complaining about language usage? Don't you guys have better things to do? Language is always changing. Let it be.

on July 27, 2008 06:30 PM
Disclaimer: The opinions expressed here are mine and mine alone. My current, past, or previous employers are not responsible for what I write here, the comments left by others, or the photos I may share. If you have questions, please contact me. Also, I am not a journalist or reporter. Don't "pitch" me.


Privacy: I do not share or publish the email addresses or IP addresses of anyone posting a comment here without consent. However, I do reserve the right to remove comments that are spammy, off-topic, or otherwise unsuitable based on my comment policy. In a few cases, I may leave spammy comments but remove any URLs they contain.