This speaks for itself:
A Nielsen/NetRatings survey of 36,000 Internet users found that Web surfers who download music from song-swapping sites are more likely to buy music online and in stores, than non-swappers. The research indicates that in the past three months, online music enthusiasts (defined as people who'd downloaded music in the past 30 days) were 111% more likely to buy rap music than the average Internet user. They were also 106% more likely to have purchased dance and club music and 77% more likely to have bought alternative rock than their average online counterparts. R&B, soul music and rock rounded out the top five genres favored by music fans. Greg Bloom, a senior analyst at Nielsen/NetRatings, says that understanding the preferences of online music enthusiasts may help recording executives in their attempts to promote their own, legitimate services: "The de facto standard may be a few years away, but understanding the genres of music that sell well online and offline will be crucial to generating revenue along the way."
Posted by jzawodn at May 09, 2003 02:36 PM
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