I'm terribly impressed with some of the folks at Apple. They get the power of weblogs in a very important way. Over in Dave Hyatt's weblog, he's been responding to various other weblog entries about their new Safari browser. For example, here he responds to one of Mark's complaints.

As a member of the Safari team, he introduced himself a few days ago on his weblog and has done an excellent job of responding and keeping the community informed.

I hope that other tech companies understand how important and revolutionary this is. Imagine, product team members actually communicating directly with the public rather than filtered thru the typical PR organizations and layers of administrative crapy.

I've been hesitant to do much of this in my weblog, not being sure how my employer would react. In the few cases I have, the response has been immensely positive. I'm sure that Dave has found this to be the case too.

John has noticed this too it seems. Yeah, he gets it.

I really hope this spreads. The world needs more of this.

Posted by jzawodn at January 12, 2003 08:42 PM

Reader Comments
# Steve Ivy said:

David Hyatt had his weblog (Confessions Of A Mozillian) for quite some time before joining the Safari team. He posted a lot about his work on Chimera. When he got hired by Apple he went quiet for a while, then with the release of Safari has once again started posting again, this time under the banner Surfin' Safari.

I imagine he had to go about getting permission from his new Masters to do even that. ;)

on January 12, 2003 09:44 PM
# Stewart Vardaman said:

Hey, if the book ends up making you famous, you can snag endorsement deals from a beer company! ;-)

Seriously, I'm the same way, but one hard rule is to ALWAYS proof when stone sober.

on January 14, 2003 12:50 AM
# Stewart Vardaman said:

Darn, I did it again. I dunno why, but I always look for the comments section on a blog beneath the post rather than above it. The comment above actually belongs to the article after this one.

on January 14, 2003 12:53 AM
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