I'm terribly impressed with some of the folks at Apple. They get the power of weblogs in a very important way. Over in Dave Hyatt's weblog, he's been responding to various other weblog entries about their new Safari browser. For example, here he responds to one of Mark's complaints.
As a member of the Safari team, he introduced himself a few days ago on his weblog and has done an excellent job of responding and keeping the community informed.
I hope that other tech companies understand how important and revolutionary this is. Imagine, product team members actually communicating directly with the public rather than filtered thru the typical PR organizations and layers of administrative crapy.
I've been hesitant to do much of this in my weblog, not being sure how my employer would react. In the few cases I have, the response has been immensely positive. I'm sure that Dave has found this to be the case too.
John has noticed this too it seems. Yeah, he gets it.
I really hope this spreads. The world needs more of this.
Posted by jzawodn at January 12, 2003 08:42 PM